Coaching Yields ROI of Almost Six Times Its Cost

Business Wire
Issue: January 4, 2001

businesswire

Manchester Inc., the global leader in customized executive coaching programs, has released the results of a study that quantifies the business impact of executive coaching.

The study includes data on executive behavior change, organizational improvements achieved, and the return on investment (ROI) from Manchester’s customized, comprehensive executive coaching programs.

The study included 100 executives, mostly from Fortune 1000 companies, who received coaching from Manchester. Manchester Inc. is a part of Prolianz, the professional services division of Modis Professional Services Inc. (NYSE:MPS) of Jacksonville, Florida.

Companies that provided coaching through Manchester to their executives realized improvements in productivity, quality, organizational strength, customer service, and shareholder value. They received fewer customer complaints, and were more likely to retain executives who had been coached.

In addition, a company’s investment in providing coaching to its executives realized an average return on investment (ROI) of almost six times the cost of the coaching.

Manchester conducted what is believed to be the first major study to quantify the business impact of executive coaching.

Half of the executives in the study held positions of vice president or higher (including division president, general manager, chief executive officer, chief financial officer, chief information officer, partner, principal, and practice leader). Almost six out of 10 (57%) executives who received coaching were ages 40 to 49, and one-third earned $200,000 or more per year.

The coaching programs that executives participated in were a mix of both change-oriented coaching — which is aimed at changing certain behaviors or skills — and growth-oriented coaching — which is aimed at sharpening performance. The coaching programs typically lasted from six months to one year.

Among the results of the study:

— Manchester’s coaching programs delivered an average return on investment of 5.7 times the initial investment in a typical executive coaching assignment, or a return of more than $100,000, according to executives who estimated the monetary value of the results achieved through coaching.

— Among the benefits to companies that provided coaching to executives were improvements in:

Productivity (reported by 53% of executives)
Quality (48%)
Organizational strength (48%)
Customer service (39%)
Reducing customer complaints (34%)
Retaining executives who received coaching (32%)
Cost reductions (23%)
Bottom-line profitability (22%)

— Among the benefits to executives who received coaching were improved in:

Working relationships with direct reports (reported by 77% of executives)
Working relationships with immediate supervisors (71%)
Teamwork (67%)
Working relationships with peers (63%)
Job satisfaction (61%)
Conflict reduction (52%)
Organizational commitment (44%)
Working relationships with clients (37%)

Manchester’s executive coaching programs focus on helping executives adjust to new organizational realities and not just survive, but thrive.

"His zest for life and for the lives of others is truly contagious – in partnering with John you can expect to experience a heartfelt platform to explore life's possibilities."

Jordan B., Port Moody, Canada

"What made it great to work with John was his kindness and his patience."

Daniela F., Scottsdale, AZ

"As a confident, positive coach, coaching from John would be beneficial to anyone looking to explore life issues, increase their confidence, and move forward in their personal and professional life."

Elizabeth H., Glens Falls, NY

"John’s ability to produce and elicit trust from his clients is truly amazing."

Melanie B., Boston, MA

"Thinking back, it was actually one of his questions that became the turning point for when my life started to turn around."

Robert L., Scottsdale, AZ

"I expected a lot of flowery language about hopes and dreams and my feelings, and what I got was a down-to-earth, sincere coach who simply helped me find out what wasn't working, and then helped me fix it."

Latonya D., Phoenix, AZ

"John has a fantastic ability to hone in on underlying issues and helped me realize the best direction to head in order to achieve my short term and long term goals."

Kelly G., Scottsdale, AZ

"He is simply one of the most professional and proficient life coaches I have ever known."

Paul S., Buenos Aires

"John’s coaching is both professional and masterful, and he consistently provides a safe, professional, flexible, and supportive coaching presence."

Kathy M., ICF Credentialed Faculty

"I couldn't have asked for a better life coach, and trust me, I searched for a long time."

Stephanie M., Scottsdale, AZ

"John really does possess an extraordinarily high number of positive qualities – everyone that knows him considers him to be one of the most skilled life coaches that exist in the field."

Susanne C., Singapore

"Coaching helped me to uncover the hidden fears I had locked away, and to look at ways to overcome them."

Jeff S., Paradise Valley, AZ

"I am always touched by the warmth and calming atmosphere John creates in his sessions."

Sofie V., Shanghai, China

"John has an amazing talent in guiding his clients down the corridors of their unconscious mind, helping them to open the doors of their creativity."

Liina D., Minneapolis, MN

"John’s ability to empathize with his clients fosters an environment that encourages dialogue and self-assessment."

"The coaching relationship brought self-awareness around the core areas of my life."

"From the time we got started, I shared my immediate concerns about life coaching. John gave me immediate feedback to my questions and helped me realize the value that life coaching can provide to my life."

"John creates a safe and non-judgmental space for his clients to come and share their concerns, and with his pleasant voice and deep questioning, he helps his clients to open up to an even deeper awareness."

"John quickly creates a 'safe place' for clients to open up and share his or her most sensitive issues to most efficiently move forward."

"His powerful questioning techniques prompted me to think about the underlying elements of my problems, and then to work on solutions for such problems."

"John commands a vast knowledge of solid coaching principles and a thorough knowledge of how to encourage, exhort, listen and empower."

"As a professional life coach myself, I have never had need to question his devotion to helping people achieve a higher purpose in life, and I do not plan to do so in the future."

"I felt that John truly listened to me and asked very powerful questions that directed me to new ways of thinking."

"I came to the coaching relationship with a lot of issues, including my marriage and my overall self-worth. John helped me understand what I was and wasn't responsible for, and what I could do to improve them."

"He will fully support you to get the most out of the coaching sessions, and you will live life fully since you will undoubtedly gain a greater sense of self-awareness."

"Thanks John for both surprising and exceeding my expectations about life coaching."

Coaching Yields ROI of Almost Six Times Its Cost

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